Buy them and take credit.
At least, that appears to be Yahoo!’s new strategy. Four years after they bought Flickr, Yahoo have finally decided it’s time to begin the long, delicate process of rebranding:

There’s already been a large outcry on the Flickr Forums, and for good reason. Because if this is a sign of how Yahoo are going to handle this property, then we can all look forward to their next branding change:

I see absolutely no flaws with this plan. Do you?
I wasn’t thrilled when Yahoo bought Flickr. Now that they want to make it their own… well I’m just more likely to wander off and do my own thing now. Nice site btw.